John J. Han is a PhD candidate at McGill University. His research straddles quantitative modeling, consumer behavior, and behavioral economics and delves into the intriguing realm of multi-party strategic interactions. His primary focus lies in exploring market design and uncovering market inefficiencies within the dynamic landscapes of both B2B and P2P spheres, including auctions and bargaining. John also explores consumer learning with incomplete information and behavioral norms in virtual market settings.